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The ATARCA (Accounting Technologies for Anti-Rival Coordination and Allocation) consortium led by Aalto University (Finland) and formatted by Streamr (Switzerland), NOVACT (Barcelona), Demos (Finland) and Qbit (Valencia), has received 2.75 million euros from the European Union’s Horizon 2020 FET Open, to address the economic inefficiencies caused by the limited supply of digital goods.
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WHAT IS IT? 
ATARCA is a project that focuses on the creation of structures that enable the exchange of anti-rival goods. The term anti-rival designates a new theoretical category of goods that are characterised by their abundance and that, unlike rival goods (they lose value when consumed) or non-rival goods (they can be used several times without losing value), gain value the more they are used.
This increase in value is due to network effects, which attract large numbers of users to online platforms, e.g. LinkedIn or Fortnite.
WHAT IS THE OBJECTIVE?
The objective is to investigate how cryptocurrency technologies can be used to create new business typologies based on the repicable and abundant nature of digital goods.
NOVACT – managing entity and promoter of the REC – is in charge of the implementation, in Barcelona, of these goods in favour of the social and community economy.
Two pilot projects will be carried out to test this new concept, led by NOVACT and Streamr.
The first pilot will be in Barcelona, through the technological system of the REC, in which the anti-rival part will be added.
The second ATARCA pilot, the details of which have not been disclosed yet, will focus on an industrial use case and the development of new mediums of sharing for data driven businesses.

It begins in the neighborhood, it changes the city.